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Hispanic / Latino

Media & Marketing

INTERNATIONAL CONFERENCE

 — FEBRUARY 21-23, 2019 —

 
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PROGRAM

EVENT LOCATION

E. H. Hereford University Center, Second Floor

University of Texas at Arlington

300 W First St, Arlington, TX 76019


 THURSDAY, FEBRUARY 21


#HLMM2019 Opening Reception — 7 - 9 p.m. — SOLD OUT!

Carlisle Suite, Academy Room, Second Floor

E. H. Hereford University Center

University of Texas at Arlington

300 W First St, Arlington, TX 76019

KEYNOTE SPEAKER

 
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HUGO BALTA

MSNBC Senior Producer and President of the National Association of Hispanic Journalists (NAHJ)

 

FRIDAY, FEBRUARY 22

Coffee

Friday, February 22, 8:30 – 8:50 am — Río Grande Room


General Session: Diversity & Inclusion in Media

Friday, February 22, 9:00 – 10:00 am — Río Grande Room

A conversation with Hugo Balta about diversity & inclusion in media.

Moderator:

Julián Rodríguez, University of Texas at Arlington

Guest:

Hugo Balta, MSNBC Senior Producer and President of the National Association of Hispanic Journalists (NAHJ)


Media & Ethnicity Research

Friday, February 22, 10:15 – 11:15 am — Pedernales Room

  • Enrique Becerra, Texas State University, and Sindy Chapa, Florida State University: Target- Ethnic-Specific Ads on Age of Diversity Acceptance: A Study of U.S. Ethnic Groups’ Ad Preferences

  • Joshua Dunn and Christina Nájera, Texas Tech University: Trusted News Source and Ethnicity’s Influence on Attitudes towards Hispanic Immigration Issues: A Secondary Data Analysis


Some Talk Walls… We’re About Bridges

Friday, February 22, 10:15 – 11:15 am — Palo Pinto Room

A discussion about the evolution of marketing, a place where multicultural is no longer a trend, understanding clashes with cultural stereotypes, and 3rd and 4th generation Americans are the future.

Moderator:

Khris Kesling, Creative Director, PAVLOV Advertising

Panelists:

  • Esteban Abascal, CEO of Interamerican Foods, La Moderna USA

  • Andrew Yeager, Digital Sales Director, NBC5 & Telemundo39

  • Allan Cardozo, Interactive and Operations Director at PAVLOV Advertising


History and Goals for the Future: National Association of Hispanic Journalists (NAHJ)

Friday, February 22, 10:15 – 11:15 am — San Saba Room

Moderator:

Vinicio Sinta, Texas A&M University—San Antonio

Panelists:

  • Hugo Balta, MSNBC Senior Producer and NAHJ President

  • Leslie-Anne Frank, Director of NAHJ Next Generation Initiatives


Making the Switch from Journalism to PR and Media Relations

Friday, February 22, 10:15 – 11:15 am — Concho Room

Making the Switch from journalism to public relations may appear like an easy transition, but is it really? Two former journalists will share how they made the switch from news to public relations and media relations. Learn how they use their journalism skills to do their job, and also find out how they dealt with any challenges.

Moderator:

Rebecca Aguilar, Freelance reporter & SPJ Diversity Chair

Panelists:

  • Marissa Alanis, Managing Director, LDWW

  • Alice Rios, Assistant Director, Marketing and PR, Mountain View College 


Tips and Techniques for Multimedia Journalists—Manage Your Time

Friday, February 22, 10:15 – 11:15 am — Red River Room

Working as a multimedia journalist requires you to be smart and fast. This workshop will give you time-tested tips that will improve your performance in television news’ deadline-driven environment.

Trainer:

Fernando Mejía, Senior Multimedia Journalist at Telemundo39-Dallas, TX 


General Session: Research and Marketing Advances Using Big Data (Lunch provided)

Friday, February 22, 11:30 – 12:45 pm — Río Grande Room

Moderator:

Héctor Rendón, Texas Tech University

Guests:

  • Ashley Coffin, Brand Strategist & Account Planner, LatinWorks

  • Mike Reid, Vice President - Multicultural, Pandora Media


Expo Hall + Meet & Greet

Friday, February 22, 12:45 – 1:45 pm — Guadalupe Room

Meet our sponsors and learn about opportunities and how Hispanic/Latino Media & Marketing is applied in their organization 


Emerged Communication Technologies in Latin America

Friday, February 22, 2:00 – 3:00 pm — Pedernales Room

New technologies are essential components to allow the Latin American economy to prosper and build bridges with nations around the world. To that end, Latin America must educate its citizenry to develop innovative mindsets and think digitally. For a region with a large education gap, high barriers to entry, and sometimes criticized as being too regulated, public and private sector collaboration is needed to train the next digital workforce. The presentations in this panel address the barriers and opportunities regarding communication technologies currently emerging in Latin America, and the differences among countries like Brazil, Chile, Colombia, and others in their implementation. 

Moderator:

Christian Zlolnisky, Director of Center for Mexican American Studies, University of Texas at Arlington

Panelists:

  • Stephani Calderon, Digital Consultant Analyst at Accenture, The University of Texas at Austin

  • Andres Lesmes, International Business Major, Center for Mexican American Studies, The University of Texas at Arlington 

  • Brenda Serrano, Business Management Major, The University of Texas at Arlington


Threats to Mexican Journalism

Friday, February 22, 2:00 – 3:00 pm — Palo Pinto Room

Moderator:

Kent Wilkinson, Texas Tech University

  • Alexandra Ellerbeck, North American Program Coordinator, Committee to Protect Journalists

  • Josefina C. Santana and María Elena Gutiérrez Rentería, Universidad Panamericana: A crisis of trust: Mexico, its media, and its institutions

  • Lucinda Holt, Texas Tech University: Deadly Lede: Framing and attacks on the Mexican press


From the Classroom to the Newsroom

Friday, February 22, 2:00 – 3:00 pm — Concho Room

Practical strategies to bring real-life journalism experiences to the classroom.

Moderator:

Sindy Chapa, Florida State University 

Panelists:

  • Kay Colley, Texas Wesleyan University

  • Tracy Everbach, University of North Texas

  • Carolyn Brown, University of North Texas


Podcasting on a Budget

Friday, February 22, 2:00 – 3:00 pm — Red River Room

Podcasting is an effective and fairly inexpensive way to build an audience and provide your customers with a target demographic. Learn about the pros and cons of podcasting and best practices for starting a podcast on a budget.

Trainer:

Lance Liguez, Former WBAP Reporter and Radio ‘Guru’ Faculty at the University of Texas at Arlington


Student Journalists: Delivering Impactful Stories

Friday, February 22, 3:15 – 4:15 pm — Pedernales Room

Student journalists are breaking news stories and creating headlines at the local and national level. Learn how college newspapers expose issues affecting Latino students and how these student journalists create multiplatform momentum for their stories.

Moderator:

Ignacio Ruiz-Pérez, University of Texas at Arlington

Panelists:

  • Narda Pérez, Social Media Editor, The Shorthorn, University of Texas at Arlington

  • Brian López, News Editor, The Shorthorn, University of Texas at Arlington

  • Carmina Tiscareño, Life and Entertainment Editor, The Shorthorn, University of Texas at Arlington


Mexican Elections & Political Communication

Friday, February 22, 3:15 – 4:15 pm — San Saba Room

Moderator:

Héctor Rendón, Texas Tech University

Panelists:

  • Josefina C. Santana, Universidad Panamericana, México

  • Gabriel Domínguez Partida, Texas Tech University

  • María Elena Gutiérrez-Rentería, Universidad Panamericana, México


Young Latinos and Social Media

Friday, February 22, 3:15 – 4:15 pm — Concho Room

Young Latinos are a powerful ascending force in the United States. Their current and future influence pose vital questions: What are the social media habits of young Latinos? How can media professionals reach this demographic and engage with them online? And how can young people use social media tools to shape the world and further their own goals? We will address these questions and discuss these and other topics about young Latinos and social media in this session.

Moderator:

Mark Tremayne, University of Texas at Arlington

Panelists:

  • Brandon Hurtado, President of ANKR Agency

  • Dustin Harp, University of Texas at Arlington


Shooting and Editing Video on Mobile Devices (Please bring smartphone/tablet)

Friday, February 22, 3:15 – 4:15 pm — Red River Room

The most powerful and versatile video equipment is in your pocket. Learn how to use smartphones and tablets to create compelling high-quality video that is ready to be published and shared in little time and with very few clicks.

Trainer:

Fernando Mejía, Senior Multimedia Journalist at Telemundo39-Dallas, TX


Rights & Values: Acculturation, Multi-Ethnic and Hispanic Millennials’ Profile, and Access to Public Information

Friday, February 22, 4:30 – 5:30 pm — Pedernales Room

Moderator:

Sindy Chapa, Florida State University

Panelists:

  • Sean Sawicki, Florida State University: How Fast Do They Change? A Regional Examination of Acculturation among Hispanics

  • Olivia Stacie-Ann Bravo and Sindy Chapa, Florida State University: Do personal and cultural values count? A comparative study of U.S. multi-ethnic and Hispanic millennials

  • Jairo Becerra and Paula Andrea Pérez Gómez, Universidad Católica de Colombia: Aplicación de la Ley de Transparencia y del Derecho de Acceso a la Información Pública con la ayuda del software Transparenci@


Univision23-Dallas Presents: The Power of 360 Marketing in Hispanic Media

Friday, February 22, 4:30 – 5:30 pm — Palo Pinto Room

Learn how to utilize multiple digital platforms to market your product to its fullest potential in a local market. Whether it’s a television show, a segment, a community event… we will show you techniques that you can apply to any marketing campaign.

Moderator:

Sussy Ruiz, Independent media professional & adjunct faculty at University of North Texas

Presenters:

  • Sonia Salas, Univisión23-Dallas Media and Communication Specialist

  • Raúl Solís, Univisión23-Dallas Creative Services Content Producer/Editor


Hispanic/Latin@ Health Communication: The Status Quo

Friday, February 22, 4:30 – 5:30 pm — San Saba Room

Moderator:

Roger Gans, Assistant Professor, Department of Communication, University of Texas at Arlington

Panelists:

  • Kenneth Stewart, Professor, San Angelo University

  • Abraham Benavides, Associate Professor, College of Health and Public Science, University of North Texas

  • Chyng-yang Jang, Associate Professor, Department of Communication, University of Texas at Arlington


Marketing to the Latino Community

Friday, February 22, 4:30 – 5:30 pm — Concho Room

Moderator:

Michael Magnus, University of Texas at Arlington

Panelists:

  • Mike Reid , Vice President - Multicultural, Pandora Media

  • Crystal González, National Sales Executive, Pandora Media

  • Antonio Banos, Texas Christian University


Conference Organizers & ALMMACR Meeting — Off Site

Friday, February 22, 6:30 pm


SATURDAY, FEBRUARY 23

Coffee

Saturday, February 23, 8:30 – 8:50 am — Río Grande Room


Sports Marketing to Hispanics/Latin@s General Session

Saturday, February 23, 9:00 – 10:00 am — Río Grande Room

Moderator:

Jody Roginson, Public Relations and Sports Media Faculty, Texas Tech University

Guests:

  • Carlos Nava, ESPN International & Deportes Production, and Spanish-language Sideline Reporter for Dallas Cowboys

  • Verónica Cantú, Director of Marketing and Sales Support, Dallas Mavericks

  • Alfred White, Senior Director of Marketing and Strategic Partnerships, College Football Playoff

  • Robert Rardin, Vice President of Marketing & Event Presentation, FC Dallas

  • Ray Casas, Manager, Programs & Community Outreach, Texas Rangers


Case Studies: Cuban Television, Media Business in Latin America, and Social Status in Spanish Print Media

Saturday, February 23, 10:15 – 11:15 am — Pedernales Room

Panelists:

  • Dayana Barrera Rodríguez: “Realidad sensible a domicilio”, una mirada tras bambalinas de la difusión del arte y la cultura en la Televisión Cubana

  • María Elena Gutiérrez Rentería: History of Media Business in Latin America

  • Daniel de la Miyar: A descriptive analysis of the representation of social status through Spanish print media.


Documenting the Latino Experience on Film

Saturday, February 23, 10:15 – 11:15 am — San Saba Room

Moderator:

TJ Martinez, Assistant Professor of Practice in the College of Media and Communication, Texas Tech University

Panelists:

  • Alberto Avedaño, President of Latino Impact Media

  • Viviana Rojas, Research affiliate with RTF, University of Texas at Austin, and lecturer, Schreiner University

  • Paul Hunton, General Manager at Public Broadcasting Services Texas Tech Public Media, and Adjunct Instructor in the College of Media and Communication, Texas Tech University


Best Tips on Finding Your First or Next Job in Journalism

Saturday, February 23, 10:15 – 11:15 am — Concho Room

Is college graduation around the corner? Or are you on the job and your contract is about to expire? Come to this panel and find out some of the best tips to get your foot in the door at a newspaper, digital site, radio, or TV station. Who should you be contacting and how important is it to make sure your social media part of the plan?  Don’t get left behind.

Moderator:

Rebecca Aguilar, Freelance reporter & SPJ Diversity Chair

Panelists:

  • Sarah Garza, Former news manager at NBC/Telemundo (Dallas), WFAA-TV (Dallas), CBS 11 (Dallas), KING-TV (Seattle), KOMO-TV (Seattle)

  • Daniela Ibarra, NTTV news director, University of North Texas

  • Alicia Barrera, Reporter, KSAT-TV, San Antonio, TX


Advocacy Journalism in 21st Century U.S. Culture, Media & Measurement

Saturday, February 23, 10:15 – 11:15 am — Red River Room

Moderator:

Dorothy Bland, University of North Texas

Panelists:

  • Kenny Molestina, CBS11 (KTVT) Anchor/Reporter, Dallas, TX

  • Raquel Amparo, Univision23 News Director, Dallas, TX

  • Alfredo Carbajal, Al Día/Dallas Morning News Managing Editor

  • Carolyn Brown, Senior lecturer at the University of North Texas


Research Studies on Migration and Bilingual Media Content

Saturday, February 23, 11:30 – 12:30 pm — Pedernales Room

  • Bryce Kelley: Emigratory Factors and Their Influence on the Degree of Enculturation and Acculturation among the Hispanic Population of the United States

  • Héctor Rendón and Melissa Johnson, and Gabriel Domíngez: International media representations: Bilingual news coverage of Latin American child migrants

  • Melita Garza: They came to toil


Finding Sources and Stories

Saturday, February 23, 11:30 – 12:30 pm — Palo Pinto Room

If you have good sources and stories, you’re going to make the front page of a newspaper, lead the news on your local TV or radio station. Avoid becoming the “spoon fed” reporter in your newsroom and break your own stories. Come to this panel and learn how reporters find sources, gain their trust and get exclusives.

Moderator:

Rebecca Aguilar, Freelance reporter & SPJ Diversity Chair

Panelists:

  • Jenny Manrique - Dallas Morning News/Al Día reporter

  • Alicia Barrera - KSAT News Reporter, San Antonio, TX

  • Kenny Molestina, CBS11 (KTVT) Anchor/Reporter, Dallas, TX


Teaching Latin American Cinema

Saturday, February 23, 11:30 – 12:30 pm — San Saba Room

Moderator:

Gabriel Dominguez, Doctoral Student, Texas Tech University

Panelists:

  • Daniel García, Assistant Professor, Department of Art and Art History at the University of Texas, Arlington

  • Juan Llamas-Rodríguez, Assistant Professor, School of Arts, Technology and Emerging Communication, University of Texas at Dallas

  • Gabriel Durán, Lecturer, Department of Media Arts, University of North Texas


Marketing, Representations, and the Border

Saturday, February 23, 11:30 – 12:30 pm — Concho Room

  • Christina Jimenez Najera, Texas Tech University: “I Feel Like a Woman”: An Analysis of Attitudes and Perceptions of Body Ideals Between Hispanic and Non-Hispanic Young Adult Women

  • Roger Gans, Michael Magnus and Tom L. Ingram, University of Texas at Arlington: Marketing Healthcare Services to Hispanic Populations in Anglo-Rich Markets

  • María de los Ángeles Flores and Manuel Chavez, University of Texas at El Paso: The Agenda Building Effect of Donald Trump in the 2016 Presidential Race: The case of the U.S.-Mexico Border


Closing Reception – Open to all Attendees

Saturday, February 23, 12:45 – 2:00 pm — Río Grande Room


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EVENT PARKING

REGISTER YOUR VEHICLE

Please enter your vehicle information in the link below to obtain a parking e-permit for your vehicle to park on campus during your event. This will give your vehicle access to park in the designated lot noted on the link's event page.  Any vehicle parked on campus without an e-permit will receive a citation. You only have to register once.

For visitors using a rental car: You can register your vehicle after parking on campus.  Once parked, reference your rented vehicle’s license plate number and then enter it into the link below.

You may park in any space not marked as reserved, service vehicle, blocked by cones, or an ADA space without the proper permit. This permit is valid only for the date and times of your event. If you have any comments or concerns, please contact us at parking@uta.edu or (817) 272 – 3907.

 

REGISTER

 
 
 

SPONSORS

If you wish to become a sponsor, please contact the event organizers at

julian.rodriguez@uta.edu & kent.wilkinson@ttu.edu, or call 1 (817) 272-7040.


 

Platinum Sponsors


Gold Sponsors


Bronze Sponsors

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HOTEL

Reserve your hotel room as soon as possible to secure discount rates!


Courtyard Marriott

Rate: $99/night — Limited Availability— SOLD OUT

ONLY REGULAR BOOKING RATE AVAILABLE

Reserve HERE

1500 Nolan Ryan Expressway

Arlington, TX  76011

1 (817) 277-2774

1 (800) 321-2211


Sheraton Arlington

25% Discount Code: 538915 — SOLD OUT

ONLY REGULAR BOOKING RATE AVAILABLE

Reserve HERE

1500 Convention Center Drive

Arlington, TX 76011

1 (817) 261-8200

1 (888) 627-8198


Crowne Plaza Suites

Rate: $119/night

Corporate ID: 100217260

Reserve HERE

700 Avenue H East

Arlington, TX 76011

1 (817) 394-5000


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CONTACT US

Event Organizers

julian.rodriguez@uta.edu & kent.wilkinson@ttu.edu

Main: 1 (817) 272-7040

University of Texas at Arlington, 
Department of Communication
Box 19107, 700 West Greek Row Drive
Fine Arts Building, Room 118
Arlington, TX 76019
817-272-2163